Filed under: Microsoft, Search
Microsoft may have shut down the Bing Cashback program, but they're not ready to quit trying to entice users just yet. The Redmond Crew has unveiled Bing Rewards -- think of it as frequent flyer miles for your search engine.
There's a catch, of course. You can't accumulate points simply by using Bing for searches -- you've got to install the Silverlight-powered Bing Bar as well. If you're willing to do that, you'll collect one credit for every five searches you perform, and you can earn a maximum of eight points per day. As Search Engine Land points out, at that rate, it would take you just under a year to cash 'em in for a Scrabble game.
It's important to note, however, that this is just a preview of Bing Rewards. Microsoft could certainly up the ante before the official launch, and they may have to. I'm not sure I'd be willing to spend a year with the Bing Bar just for a cheese-serving tray.
There's a catch, of course. You can't accumulate points simply by using Bing for searches -- you've got to install the Silverlight-powered Bing Bar as well. If you're willing to do that, you'll collect one credit for every five searches you perform, and you can earn a maximum of eight points per day. As Search Engine Land points out, at that rate, it would take you just under a year to cash 'em in for a Scrabble game.
It's important to note, however, that this is just a preview of Bing Rewards. Microsoft could certainly up the ante before the official launch, and they may have to. I'm not sure I'd be willing to spend a year with the Bing Bar just for a cheese-serving tray.
Microsoft rolls out new Bing Rewards incentive program originally appeared on Download Squad on Wed, 22 Sep 2010 12:00:00 EST. Please see our terms for use of feeds.
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